Udaipur, November 19th 2024: Beyoung, India’s pioneering everyday fashion brand known for its aspirational and affordable styles, has announced its entry into the Middle Eastern market through a strategic partnership with the leading e-commerce platform, Noon.com.
Launched in 2017, Noon focuses on providing a convenient online shopping experience with fast delivery, great prices, and flexible payment options. Noon.com, celebrated for its authentic and reliable shopping experience, is an ideal partner for Beyoung’s debut in the UAE, Saudi Arabia, and Egypt. The platform’s emphasis on product verification and trust aligns with Beyoung’s commitment to quality and customer satisfaction.
This partnership marks the beginning of Beyoung’s ambitious global expansion plan, which includes opening 300 stores worldwide over the next three years.
Earlier this year, Beyoung aimed at strengthening its presence in the GCC and MENA regions and establishing a gateway to international markets. By joining forces with Noon.com, Beyoung aspires to cater to the region’s value-conscious, fashion-forward consumers who seek quality, style, and affordability.
“Launching with Noon.com is a pivotal moment for us. We are thrilled to introduce Beyoung to the Middle East to cater everyday fashion needs. We ardently believe that the UAE has a large, untapped market of consumers who require value for money and premium fashion, and we’re excited to connect with them. This paves the way for us to reach the global mass market, including the untapped Tier II, III, and IV cities. Ultimately, our goal is to make everyday fashion accessible to everyone, everywhere. With the same notion, partnering with Noon gives us the perfect platform to reach like-minded audiences who value aspirational styles and affordability in their everyday fashion scene,” said Shivam Soni, CEO and Founder of Beyoung.
Known for its EverydayBasics and Everyday eXclusives collections, Beyoung is India’s only Everyday Fashion Brand that brings aspirational yet affordable styles to millennials and Gen Z. Beyoung’s focus is to make everyday fashion accessible to Tier II, III, IV cities of India. And now, moving towards the international market with the same thought process. Beyoung is aiming to achieve Rs. 600 crore turnover by 2027. Beyoung has already launched stores in cities like Udaipur, Bhilwara, Kota, Lucknow and now it is aiming to launch 300 stores by the next three years.
This collaboration with Noon.com signifies more than just a regional expansion; it marks the start of Beyoung’s journey to redefine everyday fashion worldwide, making aspirational, affordable style accessible to millions.
